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Maximize your Business Impact with Cutting-Edge Digital Marketing & IA
Dear visitor, Welcome on my page !
However you found your way here, consider it a happy accident, and I'm thrilled to have you! Whether you're a company in search of top-notch digital services, a freelancer eager to collaborate, or a digital enthusiast seeking inspiration, you're in the right place. Let's kick things off with a little about me and the exciting services I offer to help businesses thrive and add value to your journey !
"Great professional encounters are like stars that illuminate our path to success."
Start Pauline Pulse Consulting Journey !
My Who ?
As a dynamic and results-oriented Growth Marketing Freelance with a passion for driving business expansion, enhancing brand visibility, and helping people to succeed; I'm thrilled to offer my services to clients who want to develop, challenge their current digital marketing strategy and increase their business impact.
I’m proposing a very HOLISTIC and « CUSTOMER-CENTRIC » approach, ensuring that data, channels (on / off), content, value proposition, performance and your customers (existing / future) work seamlessly together. By crafting tailored digital marketing strategies, leveraging cutting-edge innovation, data and tech-driven strategies, I empower businesses to acquire and retain customers more effectively in today's competitive landscape and foster sustained growth.
FEWER BIGGER FASTER
are my leitmotiv on every project :
  • FEWER to do it at lower costs
  • BIGGER to bring more impact, more revenue, more business
  • FASTER to do it quickly, simply, removing as much as possible complexity
If I were a Song…

Google Docs

Customer Connection Anthem

My Professional Song

My Why ?
I want to help companies to accelerate and succeed at ALL and LOW costs and unlock their full business potential leveraging DIGITAL and AI.
  1. I’m helping large enterprises to grow and win, enhancing their market presence, supporting deals and nurturing their strategy.
  1. But also smaller businesses with tailored services adapted to their maturity and needs, keeping an holistic approach to make them succeed. This is all the more important since smaller companies do not always have the budget, resources to accelerate and succeed. Many are gold and I'm aware they are losing lots of business opportunities in this changing world !
My Motto
« I ‘ve learnt that people will forget what you said, what you did, but people will never forget how you made them feel » being deeply driven by the passion of reaching meeting the Heart of People (Consumers, Customers,…)
Why "Pauline Pulse Consulting"?
Introducing the three pillars that fuel my success, embodying energy, vitality, and the essence of Marketing and Tech:
· P for Passion: Passion drives me. It's the heartbeat of every successful project, because true success comes from putting people and heart into everything we do.
· P for Performance: I am relentlessly results-driven, with ROI as my ultimate goal. My commitment to excellence ensures I deliver outstanding performance every time.
· C for Company and Customers: They are two sides of the same coin. My unwavering focus on customer centricity is essential for winning in today’s market.
Together, these three letters -PPC-form the beating heart of my dynamic and innovative approach.
How I can help you to succeed?
By best orchestrating Personalization & Customer Experience powering Technology & Data, you can make a significant business impact. I offer comprehensive services tailored to both small and large enterprises.
My Services in short
Small Business: 3 complementary Services
I really want to help (at my level) small companies to accelerate and succeed, particularly because they often lack the budget and resources to thrive. I see tremendous potential in these businesses and am passionate about ensuring they don't miss out on valuable opportunities in this ever-changing world !
#Let's win together !
#1. Comprehensive Digital Strategy with Customer Journeys
"Maximize your business potential by understanding the entire customer journey and unlock hidden opportunities"
  1. Diagnostic: Uncover missed opportunities and areas for growth.
  1. Customer Journey Mapping: Detailed mappings of your top five customer journeys to enhance customer engagement, improve conversions, and drive sustainable growth.
~1 month
#2. Get "Ready to use" Digital Tools
"Develop the notoriety of your brand by creating an impacting brandwebsite and leveraging the relevant digital tools (SEO, Social, CRM,…)"
  • Brandwebsite creation
  • Digital Tools Recommendations: based on your digital maturity and needs, I will recommend the most relevant tools to start with to maximize your impact.
~5 Days
#3. Digital Marketing Upskilling
"Compact, actionable A-to-Z digital marketing training for small businesses to achieve immediate results and become self-sufficient, including efficient AI use cases"
  • It equips small businesses with essential digital marketing skills to compete and grow.
  • this hands-on training ensures immediate implementation of effective marketing tactics.
2 Days Training
Large Enterprises: 4 key areas of support
As an experienced digital marketing working with a diversity of companies, I understand the challenges and opportunities faced by companies in today's rapidly evolving digital landscape. I excel at crafting bespoke digital strategies that leverage best practices and tech to help multinational corporations to win deals, acquire leads, develop skills and drive sustainable growth.
#1. Support Pre-Sales Deals
"Increase your chances of closing high-stakes international deals with comprehensive preparation, strategic presentations, and expert negotiation support"
  • Market Analysis
  • Proposal Creation and Impactful Presentation
  • Stakeholder Management
  • Use Cases to illustrate the benefits of your offerings
#2. Support Internal Strategy
"Provide an external perspective to critically assess and enhance the company's strategic direction and growth potential."
Specific support on
  • Growth Marketing Strategy
  • Digital Marketing Optimization
  • Consumer Journey Mapping
  • Client Relationship Management (CRM)
  • Customer Data Platform (CDP)
  • Data-Driven Marketing Strategy
#3. Customer Journey Design
"Enhance customer engagement and maximize your business impact with a holistic, data-driven, customer-centric digital marketing strategy"
  • Business Objectives & Context
  • Value Proposition
  • Customer Journey Mapping (5 key journeys selected)
  • Touchpoint Optimization
  • Data Strategy
  • Performance measurement & Improvement
~1 Month
2 Workshops
#4. Training & Coaching
"Empower your workforce through customized training with the skills and knowledge needed to excel in data-driven digital marketing"
  • Unlock the Potential of Data in Marketing Strategy
  • Data-Driven Marketing Induction
  • The Consumer Activation Map Induction
  • Unlock the Power of Customer Journey
  • Build Your Road to Success with a CDP
  • …
Note: Possible Skills Assessment prior to the training
Pauline Degorre
My Background?
With more than 10 years of experience, I've honed my expertise in leveraging digital marketing strategies and cutting-edge innovations and technologies to drive impactful results for a wide range of clients. From small businesses to large enterprises and from different perspectives (IT, Digital and Business), I've helped organisations navigate the ever-evolving digital landscape, developing tailored solutions that harness the power of data and automation to enhance their online presence, engage their target audiences, build relevant customers journeys and achieve their marketing objectives while increasing their customers satisfaction.
  • Consultant and Manager in Marketing and Sales Digital Transformation
  • Consumer Engagement Platform Manager (IT HQ team)
  • Digital Acceleration Manager (Region)
  • CX Leader (Global Business team HQ)
Growth Marketing
I have extensive experience in developing and implementing effective growth marketing strategies to drive business expansion (company's growth, revenue, and customer acquisition and retention)
Show More
  • Lead digital marketing and data strategies
  • Drive data, tech and innovation in consumer interactions to increase performance
  • Drive performance and shared KPIs
  • Tackle digital opportunities with CX roadmap
  • Detect regional business opportunities
Consumer Experience
My background in user-centric design and data-driven insights helps me optimize the customer journey and boost brand loyalty.
Show More
  • Lead CX and data strategy
  • Define consumer strategy and design consumer journeys to improve performance
Digital Marketing Transformation
I guide businesses through the complexities of digital transformation, leveraging the latest technologies to improve efficiency and competitiveness.
Show More
  • Lead digital transformation projects
  • Win commercial deals and lead workshops
  • Deploy CRM solutions internationally (Pivotal, Salesforce)
  • Accelerate digital transformation in Europe and Latam: Regional Digital Center of Excellence to serve +50 markets, marketing community upskilling (+500 people)

My expertise on those 3 axes

Growth Marketing Expertise Customer Acquisition Develop targeted campaigns to attract and retain new customers. Lead Generation Implement effective lead nurturing strategies to convert prospects into paying customers. Channel Optimization Optimize marketing channels and touchpoints to maximize ROI. Performance Tracking Measure and analyze campaign metrics to continuously improve results. Consumer Experience Experience Advertiser vs Consumer User Research Uncover customer needs and pain points through in-depth research and analysis. UX Design Create intuitive and engaging user experiences that delight customers. Omnichannel Strategy Develop a seamless, multichannel customer journey to build brand loyalty. CX Optimization Continuously refine and improve the consumer experience based on data-driven insights. Digital transformation Expertise Assessment Evaluate your current digital maturity and identify areas for improvement. Strategy Develop a comprehensive digital transformation strategy aligned with your business goals. Implementation Deploy the necessary technologies and processes to drive digital change. Pauline Degorre

My Skills
  • Growth Marketing Strategy
  • Digital Marketing Optimization
  • Consumer Journey Mapping
  • Data Analysis and Insights
  • Client Relationship Management CRM
  • Marketing Automation and Personalization
  • Customer Data Platform CDP
  • SEO and SEM Strategy
My Tool Box
  • Social / Media : Google Ads, Meta Ads,…
  • Search : SEMRush, Google Search,…
  • Web : Shopify, WordPress, Drupal
  • CRM : Salesforce, Sendgrid, Hubspot…
  • CDP : Blueconic
  • Analytics : Google Analytics, BI
  • AI : ChatGPT, Leonardo.ai, Ideogram, ElevenLab, Opus Clip,…
What about my impact?
Here are a few examples from different companies (regardless of their size or industry) showing how my growth marketing and CX strategies have been contributing to their business achievements and overall success :

1

Increased Revenue: Contributed to the company's financial growth and profitability
Show KPI's
o Conversion Rate: +x% web visitors and CRM Leads
o Return on Investment (ROI) : +xK€ Incremental value 1st year
o Customer Journeys participating to increase data collect and global revenue

2

Improved Customer Acquisition and Retention leading to sustainable revenue streams and increased CLV.
Show KPI's
o Lead acquisition : 1st party data collect strategy : +x% website visitors in a year
o Cost per Acquisition : Increase nb of CRM leads +xxK in a year at almost zero cost

3

Enhanced Brand Visibility : gaining online presence, increasing traffic and engagement
Show KPI's
o Media Impact : Engagement Rate x2-6 on media leveraging 1P data
o Online Presence and Demand capture : +1-5%pt on specific brand category in a year
o Engagement Rate : Increased volume of engaged CRM members and web visitors (+10-20%)
Online Traffic: +5-20% web user

4

Cost Savings and Efficiency Improvements: Optimized marketing spend
Show KPI's
o Media Performance : high cost decrease leveraging 1st party data
o Media Impact : Engagement Rate increase on media leveraging 1P data

5

Enhanced Customer Experience and Satisfaction contributing to sustainable business growth
Show KPI's
o Engagement Rate : Increased volume of engaged CRM members and web visitors (+5-30%)
o NPS Uplift

6

Tailored Profitability Models
Tell more
o ROI Profitability Model created for CDP business cases
o 1P vs 2P data ROI Model to help arbitrating on using 1 or 2P data to maiximize your business impact based on your objective
What about the benefits of Digital Marketing Transformation Projects (expand to know more) ?

1

Cost Savings and Efficiency Gains
Achieved through general cost reduction, process automation, and resource optimization.

2

Employee Digital Skills Development
Focused on evangelizing and adopting digital marketing tools and practices among employees.

3

Customer Experience Improvement
Measured by customer satisfaction scores, Net Promoter Score (NPS), and retention rates.

4

Time to Market
Reduced time to launch new marketing campaigns, initiatives, or digital products.

5

Marketing Technology Stack Efficiency
Improved efficiency and effectiveness of the marketing technology stack, including implementation timelines and integration capabilities.

6

Customer Data Utilization
Enhanced utilization of customer data for personalized marketing efforts and improved targeting.

7

Digital Channel Performance
Improved metrics such as website traffic, conversion rates, email open rates, and social media engagement.

8

Digital Maturity Index
Progress in digital transformation initiatives measured by the organization's level of digital maturity across strategy, technology, processes, and culture.
Pauline Degorre
The Companies I have worked with:
My Consulting Services in detail
Unlock your digital potential and grow quickly your business thanks to complementary services from small to larger enterprises.
Service to Small Business
3 complementary Services
I really want to help (at my level) small companies to accelerate and succeed, particularly because they often lack the budget and resources to thrive. I see tremendous potential in these businesses and am passionate about ensuring they don't miss out on valuable opportunities in this ever-changing world !
#Let's win together !
#1. Comprehensive Digital Strategy with Customer Journeys
"Maximize your business potential by understanding the entire customer journey and unlock hidden opportunities"
  1. Diagnostic: Uncover missed opportunities and areas for growth.
  1. Customer Journey Mapping: Detailed mappings of your top five customer journeys to enhance customer engagement, improve conversions, and drive sustainable growth.
~1 month
#2. Get "Ready to use" Digital Tools
"Develop the notoriety of your brand by creating an impacting brandwebsite and leveraging the relevant digital tools (SEO, Social, CRM,…)"
  • Brandwebsite creation
  • Digital Tools Recommendations: based on your digital maturity and needs, I will recommend the most relevant tools to start with to maximize your impact.
~5 Days
#3. Digital Marketing Upskilling
"Compact, actionable A-to-Z digital marketing training for small businesses to achieve immediate results and become self-sufficient, including efficient AI use cases"
  • It equips small businesses with essential digital marketing skills to compete and grow.
  • this hands-on training ensures immediate implementation of effective marketing tactics.
2 Days Training
Service #1. Comprehensive Digital Strategy with Customer Journeys

1

Context & Goals
I embrace your business context, digital ecosystem and define clear business goals and priorities with you.
We can run additionally at this stage a specific "Digital Diagnosis"

2

Value Proposition
I challenge your "value proposition" to your current and future customers to increase value to them and to your business.

3

Channel Optimization
I define the most relevant channels and touch points to be used to interact with your target(s) and maximize your performance.

4

Customer Journey
We bring this all together with an holistic and customer centric view! We orchestrate your audience, your value proposition, your touch points and data by mapping out your key customer journeys (best stories and activations) to maximize your business impact.
Deliverables
  • Customer Journey Toolkit (with top 5 use cases)
  • Touch points Map
  • Data Strategy Card
  • Performance Cockpit Card (KPI's measure success)
Duration
  • ~2 Months
  • 2-3 workshops (3h each) with the client
  • Note: Depends on complexity and maturity
Cost
  • To discuss together based on your expectation and budget
Added value
  • Challenge and Nurture your marketing strategy
  • Get a holistic view on the digital marketing strategy to put in place
  • Develop a winning customer centric approach
  • Get top 5 priorities to maximize your impact

Digital Diagnosis

View more

Service #2.
Get "Ready to use" Digital Tools
Boost your brand's visibility with a great brand website implemented in a few days and leverage essential digital tools to maximize your impact: SEO, SEM, Social Media, CRM, eCommerce, Analytics, Artificial Intelligence
3 packages to adapt to your maturity and budget

1

Package « Start »
• Start Social Media Ads
• Start embracingthe online demand

2

Package « Grow »
• Social Media Ads
• Win the online demand
• + Create your eCommerce website

3

Package « Elevate »
• Social Media Ads
• Win the online demand
• Improve your eCommerce website
• + Implement your CRM Program
Deliverables
  • Brandwebsite
  • Digital Ecosystem Recommendations
  • KPI’s to track your Performance
  • Starter kit: how to use the tools training and user guide
Duration
  • ~5 Days
  • Note: Depends on complexity and maturity
Cost
  • To discuss together based on your expectation and budget
Added value
  • Get very quickly the relevant and impactful digital tools implemented and ready to use
  • Benefit from negociated prices thanks to our partnerships (dedicated to small companies)
Service #3.
Digital Marketing Upskilling
1. Training
A to Z actionable Digital Marketing + AI for small companies
  1. Build a strong, cohesive brand online
  1. Develop Awareness: Implement effective SEO and social media strategies
  1. Drive sales : through email marketing, paid advertising and partnerships
  1. Develop engagement and loyalty: Utilize CRM and AI tools
  1. Measure and optimize performance for continuous improvement
2. Seminar, Coaching & Consulting
  • Organization of 1-2 days of Digital Marketing seminar with your marketing team
  • Dedicated coaching to upskill a member of your team on a specific Digital Marketing topics
  • I can also support you on a few days on specific digital marketing topics, needs
Service to large Enterprise
As an experienced digital marketing working with a diversity of companies, I understand the challenges and opportunities faced by companies in today's rapidly evolving digital landscape. I excel at crafting bespoke digital strategies that leverage best practices and tech to help multinational corporations to win deals, acquire leads, develop skills and drive sustainable growth.
#1. Support Pre-Sales Deals
"Increase your chances of closing high-stakes international deals with comprehensive preparation, strategic presentations, and expert negotiation support"
  • Market Analysis
  • Proposal Creation and Impactful Presentation
  • Stakeholder Management
  • Use Cases to illustrate the benefits of your offerings
#2. Support Internal Strategy
"Provide an external perspective to critically assess and enhance the company's strategic direction and growth potential."
Specific support on
  • Growth Marketing Strategy
  • Digital Marketing Optimization
  • Consumer Journey Mapping
  • Client Relationship Management (CRM)
  • Customer Data Platform (CDP)
  • Data-Driven Marketing Strategy
#3. Customer Journey Design
"Enhance customer engagement and maximize your business impact with a holistic, data-driven, customer-centric digital marketing strategy"
  • Business Objectives & Context
  • Value Proposition
  • Customer Journey Mapping (5 key journeys selected)
  • Touchpoint Optimization
  • Data Strategy
  • Performance measurement & Improvement
~1 Month
2 Workshops
#4. Training & Coaching
"Empower your workforce through customized training with the skills and knowledge needed to excel in data-driven digital marketing"
  • Unlock the Potential of Data in Marketing Strategy
  • Data-Driven Marketing Induction
  • The Consumer Activation Map Induction
  • Unlock the Power of Customer Journey
  • Build Your Road to Success with a CDP
  • …
Note: Possible Skills Assessment prior to the training
Service#1. Support Pre-Sales Deals
Seize every opportunity to close deals with confidence. I can assist you in every stage of the pre-sales process, from preparation to negotiation. By conducting thorough market analysis, crafting compelling proposals, and managing stakeholder relationships, I ensure your presentations resonate and your negotiations succeed. I can definitely be your strategic partner in securing valuable business opportunities and driving growth
Scope
  • Market Analysis: Research and analysis of target markets to inform strategy.
  • Proposal Creation and Presentation: Crafting compelling proposals and delivering impactful presentations.
  • Stakeholder Management: Effective communication and relationship management with key stakeholders.
  • Use Cases: Development of practical use cases to illustrate the benefits of your offerings.
Added value
  • Competitive Edge: Gain a deeper understanding of the market and competition.
  • Customized Solutions: Receive proposals and strategies tailored to specific client needs.
  • Efficiency and Effectiveness: Streamlined pre-sales processes lead to better use of resources.
  • Improved Success Rates: Higher chances of closing deals and achieving business growth thnaks to use cases and shared experiences
Service#2. Challenge and Nurture Internal Strategy
Elevate your business with a fresh perspective. By critically assessing and enhancing your internal digital marketing strategy, I help you identify growth opportunities and optimize your efforts. My strategic support focuses on aligning your digital initiatives with your business goals, ensuring you stay competitive in a rapidly changing digital landscape.
Strategy support
  • Growth Marketing Strategy: Development and optimization of strategies to drive business growth.
  • Digital Marketing Optimization: Enhance digital marketing campaigns for maximum impact and ROI.
  • Consumer Journey Mapping: Create detailed maps of your customer journeys to improve engagement and conversion.
  • Client Relationship Management (CRM): Implement and optimize CRM systems to strengthen customer relationships.
  • Customer Data Platform (CDP): Integrate CDP solutions to unify customer data and personalize marketing efforts.
  • Data-Driven Marketing Strategy: Utilize data insights to inform and drive your marketing strategies.
Added value
  • Unbiased Strategic Insight: Gain a fresh, external perspective to challenge and refine existing strategies.
  • Improved Strategic Alignment
  • Enhanced Innovation: Foster a culture of innovation, leading to new ideas and solutions.
  • Competitive Advantage: Stay ahead of competitors by continuously improving and adapting strategies
Service #3. Digital Strategy with Customer Journeys
It all starts with your customers—both current and future. By putting yourself in their shoes, you can unlock your business’s full potential. Understanding the entire customer journey allows you to identify and capitalize on hidden opportunities, enhancing customer experience and driving growth. Let us help you map out these journeys to maximize engagement, optimize touchpoints, and ultimately, boost your bottom line

1

Context & Goals
I embrace your business context, digital ecosystem and define clear business goals and priorities with you.
We can run additionally at this stage a specific "Digital Diagnosis"

2

Value Proposition
I challenge your "value proposition" to your current and future customers to increase value to them and to your business.

3

Channel Optimization
I define the most relevant channels and touch points to be used to interact with your target(s) and maximize your performance.

4

Customer Journey
We bring this all together with an holistic and customer centric view! We orchestrate your audience, your value proposition, your touch points and data by mapping out your key customer journeys (best stories and activations) to maximize your business impact.
Deliverables
  • Customer Journey Toolkit (with top 5 use cases)
  • Touch points Map
  • Data Strategy Card
  • Performance Cockpit Card (KPI's measure success)
Duration
  • ~1 Month
  • 2 workshops (3h each) with the client
  • Note: Depends on complexity and maturity
Cost
  • To discuss together based on your expectation and budget
Added value
  • Challenge and Nurture your marketing strategy
  • Get a holistic view on the digital marketing strategy to put in place
  • Develop a winning customer centric approach
  • Get top 5 priorities to maximize your impact
Service#4. Training and Coaching
Empower your team with the skills and knowledge they need to succeed in today's digital landscape. My comprehensive training, personalized coaching, and on-demand consulting services provide practical guidance and support to help your business thrive. From unlocking the potential of data-driven strategies to mastering the latest marketing techniques, I'm here to help your team achieve their goals and drive impactful results. Let me be your partner in success!
1. Training
A few examples of training themes:
  • Unlock the Potential of Data in Marketing Strategy: Learn to leverage data for strategic marketing decisions.
  • Data-Driven Marketing Induction: Comprehensive training on data-driven marketing techniques.
  • The Consumer Activation Map Induction: Understand and implement effective consumer activation strategies.
  • Unlock the Power of Customer Journeys: Master the creation and optimization of customer journeys.
  • Build Your Road to Success with a CDP: Develop and implement strategies using a Customer Data Platform.
2. Consulting & Coaching
  • Organization of 1-2 days of Digital Marketing seminar with your marketing team
  • Dedicated coaching to upskill a member of your team on a specific Digital Marketing topics
  • Consulting on demand :
  • Customer Engagement
  • Data-driven Marketing
  • Growth Marketing
  • Data strategy
  • CRM
  • CDP
Stay in Touch!
You can reach out through various channels to discuss potential collaborations, get updates on Pauline Pulse Consulting, or simply connect.
Email me
paulinepulseconsulting@gmail.com
Keep in touch !
Provide your contact information to discuss your needs.
Request a Proposal
Receive a customized offer outlining how I could support your goals
Pauline Degorre
Pauline Pulse Consulting - Growth Marketing
Antony 92160, France